CampaignPrinters.com Launching in Time for Fall Elections
Variable data printing uses technology to change the feel of political campaigns. “Politics is very personal, and CampaignPrinters.com recognizes this,” said LeCompte. “Using variable data printing, CampaignPrinters.com can personalize a candidate’s message in order to reach every recipient. If we can make a voter feel that the candidate is talking to him or her directly, that candidate will have a much better chance of winning that vote and the election overall. Candidates usually get one shot to win an election, we want to make it a winning shot.”
One easy way to attract voters is by using color in marketing materials. Studies show that color improves voter awareness and comprehension, as well as the marketer’s ability to sell an idea, by up to 80 percent. Variable data printing is the latest evolution of print marketing, and studies show that it can generate returns far greater than standard, non-customized marketing techniques, anywhere from double the normal return to 10-15 times the normal return.
CampaignPrinters.com understands budgets, time frames and deadlines in political races. With years of experience in marketing and innovation, and using modern technology and a streamlined production process, CampaignPrinters.com can create budget-conscious yet highly effective marketing materials to help win political campaigns. Visit CampaignPrinters.com or call for more information about getting started, customizing a campaign, or assisting even the most experienced managers in fulfilling and sourcing all their marketing materials for upcoming elections.