Business-to-Business Marketing Mix Survey Finds Digital Bias
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With digital marketing on the rise, results showed that three of the top five marketing tactics being used relate to online marketing (Website development, e-mail marketing and social media marketing). Respondents also reported using marketing practices such as press releases, direct marketing, Search Engine Optimization, and seminars. Other survey questions examine a range of marketing topics, including most-used social media tactics, top areas of marketing spend, and top sources of sales leads.
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