This week, we're highlighting a smart direct mail format that offers extra real estate for graphics, and a fun zip strip opening experience all "rolled" into one!
You'll love this clever production feat produced by Suttle-Straus for client Epic Specialty Benefits. Enjoy!
How was the Broadside Rolling Zip Strip Mailer produced?
Folding Style: Broadside Roll with Modification
Print Production: Suttle-Straus / Waunakee, Wis.
Client: Epic Specialty Benefits
Size: Folded 5x5" / Flat: 25.04x9.97"
Paper: Cougar Opaque 100 lb.Text
Printing: Printed digitally on a Xerox iGen 5
Finishing: Die Cut/Score, Hand Fold, Tape
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.