Borders Receives Refinancing Commitment from GE Capital
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Under the new business plan, the company's strategy will focus on five key areas:
• Continuing to expand and enhance the Borders Rewards Plus program;
• Strengthen the company’s position as a purveyor of content by aggressively growing Borders.com and eBook market share;
• Expand and enhance the company’s overall retail mix, including non-book offerings, to improve profitability and offset the digital effect;
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