BLANKS COLOR IMAGING -- Digital World
The slow-and-steady approach to this transition paid off for Blanks in ways beyond his expectations. "Our system is very fast, much more so than what we could have bought a couple of years ago. It turns out plates so quickly, we have no problem flowing the plates and keeping up with the presses.
"I've watched a lot of press okays," Blanks continues, "and some of the more difficult ones on very critical jobs used to take 45 minutes, an hour or even longer. Now it takes maybe 20 minutes, if we get it approved on the second or third pull. The difference is in the registration; the new system is extremely fast on register. And there's no dirt on the plates because there's no film, saving a lot of time we used to lose in remaking the plates."
Getting jobs done faster means that Blanks has the capacity to produce more jobs than ever before, and has stepped up its marketing efforts recently to bring in additional business. "We've toured customers through the area to show them how the machine operates, but our best marketing is in the final printed pieces," Blanks concludes.
"Now when customers come in for press okays, and the look they want is high-density ink on paper, they really notice the difference. There is no comparison—it's like night and day. In fact, many of our clients won't let us run their critical jobs with film. They want to eliminate the film and go to CTP."