Lessons from a Fat Hypnotist –Farquharson/Tedesco
Print is not dead. We are print. Print lives through us. We need to prove that we are fit and trim. We must show that print is a verb and not a noun. The fat hypnotist will never convince anyone to buy from him until he puts a treadmill between himself and his next bag of pork rinds.
Our job becomes exponentially easier when we have a story to tell, especially the story of how print helped grow our own print business. Get to work on putting together a strong campaign for the man in the mirror. Do a good sales job on him, and maybe he'll give you the work without going out to bid. Maybe. PI
—T.J. Tedesco, Bill Farquharson
About the Columnists
T.J. Tedesco is team leader of Grow Sales, a marketing and PR services company that has served graphic arts companies since 1996. He wrote "Direct Mail Pal 2012" and seven other books. Contact Tedesco at (301) 294-9900 or e-mail firstname.lastname@example.org. Bill Farquharson is the president of Aspire For. Through his Sales Challenge and Tuesday eWorkshop training programs, Farquharson can help drive your sales. Visit his Website at www.aspirefor.com or call him at (781) 934-7036.
For further information, please visit BillFarquharson.com