Lessons from a Fat Hypnotist –Farquharson/Tedesco
Have you ever been to a restaurant and seen a meal being delivered that looks absolutely scrumptious? You immediately want to know what it is so that you can order it, too. How great would it be if your customers and prospects had this kind of "I'll have what she's having" moment, similar to that famous scene in the movie, "When Harry Met Sally" (did you know the woman in that scene was Rob Reiner's mother?). It's possible, but you need to bring your A game to your own marketing efforts. You need to be so good that your customers will slam their hands on the counter and scream, "Yes! Yes! Yes! Yes!" Moving on...
Let's talk about revenue growth for a moment. With the economy the way it is, is there a more important subject on the minds of our customers than growing their businesses? Solve that problem and you will earn the business, and do so at extremely favorable profit margins.
There are four ways to grow a business. The first is by acquisition. Let's skip that one. The second is by finding new customers. Then, there's selling more to existing clients. Finally, a business can go into new markets that serve a different customer base. Print has a role in three of these business strategies. Create and demonstrate your mastery of such solutions.
One thought is to create a campaign for yourself that includes Social Media. After all, one often-heard objection is that "We don't print much anymore. Everything has gone to the Web." Market your printing services using Social Media options, as well as print. Use QR codes to drive business to your Website. Alert existing customers to your full product capabilities using a postcard campaign that features one new idea a month. Educate your clients using YouTube videos and then, again, use print to make people aware of its existence. Of utmost importance will be that you track everything along the way, so that you have a story to tell. Nothing sells better than a success story.