"Big Money" Wallet Mailer: 60-Second Fold of the Week
This week brings a fun twist on the wallet mailer, with swing-out pop-up hundred dollar bills, and a convenient spot for business cards! We think you'll love this targeted mailer from Kieffer's Appliances.
How was the "Big Money" Wallet Mailer produced?
Folding Style: Specialty Pop-Up Format
Client: Kieffer's Appliances
Size: Flat: cover 14" x 4.5"; insert 13.375" x 13.375" / Folded 7" x 4.5"
Paper: ~100 lb Coated Cover
Finishing: Die cut/score, hand fold and glue
Budget Rating: Moderate – High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.