"Big Money" Wallet Mailer: 60-Second Fold of the Week
This week brings a fun twist on the wallet mailer, with swing-out pop-up hundred dollar bills, and a convenient spot for business cards! We think you'll love this targeted mailer from Kieffer's Appliances.
If you're interested in seeing the two equally-cool-but-different wallet mailer formats we've shown on Fold of the Week over the years, check out episode 380, and episode 400. Enjoy!
How was the "Big Money" Wallet Mailer produced?
Folding Style: Specialty Pop-Up Format
Client: Kieffer's Appliances
Size: Flat: cover 14" x 4.5"; insert 13.375" x 13.375" / Folded 7" x 4.5"
Paper: ~100 lb Coated Cover
Finishing: Die cut/score, hand fold and glue
Budget Rating: Moderate – High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
