Bartash Printing — From the Ground Up

“A lot of our growth has been organic. We’d get a customer who wants to mail and insert, so we’d outsource parts of the job and eventually work to bring it in-house, increasing our capabilities.”

As Bartash increased its capabilities, especially in recent years, it has spent a lot of time helping customers upgrade their workflows.

“We showed them how to create files electronically. For some bigger clients, we provided servers and computers, and taught them how to use the equipment. We knew it would be of benefit to both of us,” says Simon. “It creates a nice connection with our customers; our mission is to be partners with them.”

Many of Bartash’s accounts are in the New York metro area, but it has clients all over the country. The company also covers an area from Boston to Virginia with its own delivery fleet, providing shipment service as far as Albany, NY, on a weekly basis.

The Joy of Growing Pains

“Our customers expect quick turnaround, low prices and good quality,” says Simon, emphasizing that’s why Bartash’s business is booming. “We have experienced a lot of growing pains, but we see about 10 percent growth per year.”

Bartash builds its client base by focusing on a three-prong marketing strategy, which includes promotional material, literature “scouts” and a recently revamped Website. But, the apex of its business strategy is the company’s commitment to customer service. It’s that superior service that keeps clients coming back, Simon explains, citing one example.

“A while back, we lost a job to our competition. Now, they’re coming back to us because, as the customer pointed out, we always responded to any problem and found an immediate solution. It’s all about how you relate to your customers.”

Relating to customers is essential to business success—especially those who buy and read printed material, like newspapers.