Ballantine Introduces New Integrated Direct Marketing Service
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WAYNE, NJ—March 9, 2011—Ballantine Corp. has launched a new integrated direct marketing program, called iDirect, that combines direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode.
iDirect helps companies to connect with their customers off-line and online. When these individual marketing tools are combined, they work together to maximize a campaign’s ROI.
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