Back Opening Broadside Double Parallel Poster Mailer: 60-Second Fold of the Week
Yes, you read that right - this week's solution is a bit of a mouthful to describe, but this simple format is actually outstanding for direct mail. From Minted in San Francisco, this mailer provides, first, a two-panel spread. Then, it pulls open to a four-panel spread. And, finally, the recipient will see an eight-panel poster spread on the interior that feels a lot like an Instagram feed.
Produced entirely by machine and folded neatly and efficiently for mail, we think you'll love the practicality and versatility of this week's featured format.
How was the Back Opening Broadside Double Parallel Poster Mailer produced?
Folding Style: Back Opening Broadside Double Parallel Fold
Client: Minted, San Francisco, CA
Paper: ~80 lb uncoated cover
Size: Folded: 5.5" x 8.25"; Flat: 22" x 16.5"
Production: Printed 4-color plus spot fluorescent ink and inline cold foil stamp (this is an educated guess!)
Finishing: Machine fold, tab and inkjet for mail
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.