Award-Winning Can-Shaped Accordion Mailer – 60-Second Fold of the Week
This week's super-cool selection is both fun and mail-friendly. As part of an award winning awareness campaign from Fixation Marketing of Bethesda, Md., this mailer was created for the Can Manufacturers Institute. The campaign was developed to raise awareness around using aluminum and steel as a sustainable solution for food and beverage packaging.
A six-panel accordion in the shape of a can (and six cans!) demonstrates the concept very dynamically, while the size and shape is in a great proportion for mail. It's a must-see.
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.