New World of Color —Sherburne
One of its most exciting features is the imagePALETTE builder. “You can open a photograph and imagePALETTE builder will identify colors right out of the photo that you can use as palettes in your design,” Brown says. “And with the colorBLENDER, designers can ask the system to choose colors between a start and finish color. For example, maybe you want to start with orange and finish with beige. You can choose up to 83 individual steps between the colors that are mathematically computed.”
Why Goe? You might wonder where this new system name came from. Here is what Pantone has to say about its origin and meaning.
“When creating the first entirely new color system in nearly 50 years, Pantone needed a name that embodied the energy and spirit at the start of every inspiration. From that insight Goe was born. Goe is not just a name; it is a state of being. It is the moment when great ideas come to life. Goe is an action, an emotion and a tangible realization of the power of creativity.
“The ‘e’ in Goe is a vehicle to communicate the vastness of ideas that Goe can incite. Words like Goexpress, Goevolve and Goexplore (our primary descriptor) each highlight a different action that is brought to life through the Goe System. Like the system itself, the Goe namesake takes the best components of PMS—a short, concise, and easily recognizable name—and adds a new level of modernity. With the most innovative technologies and a compelling new name, Pantone’s latest color system is poised to help designers, printers, publishers, packagers and Web designers Goexplore like never before.”
Goe For It! Brown indicates that of the 2,058 new colors, there is approximately 40 percent crossover with the PANTONE Matching System. “For example,” she says, “a corporate brand color may have a 1 delta difference between the PANTONE Matching System, and Goe has a minimal difference that isn’t visible to the human eye. So the speed with which people migrate to the new system will depend on whether they want to take advantage of the capabilities of the new system. We expect the migration to be strong and fast.”