ABC Board Revises Definition of Magazine Digital Edition
For U.S. and Canadian business publications, the ABC board approved streamlining of Paragraph 3B of the Publisher’s Statement, which details sources of nonpaid circulation. Beginning with June 2010 statements, publishers may simply report a total for each source.
ABC also announced the appointment of Todd Larsen, president of Dow Jones & Co., to the board.
The ABC board of directors meeting was held March 10-12 in Washington, DC. For a complete summary of board actions, visit ABC’s Virtual Pressroom.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and Web site usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of Web sites and digital ad-based technology. To learn more, visit http://www.accessabc.com.