Asymmetrical Roll Fold Brochure with Shaped Cover: 60-Second Fold of the Week
From Marketing by Design in Sacramento, Calif., this brochure for the California Association of Winegrape Growers features a curved cover with short rolling panels that hide and reveal a tear-out Business Reply Card (BRC). It's a high-impact, low budget idea!
How was the Asymmetrical Roll Fold Brochure with Shaped Cover produced?
Folding Style: Asymetrical Roll Fold
Design: Marketing by Design / Sacramento, Calif.
Production: Paul Baker Printing / Calif.
Client: California Association of Winegrape Growers (CAWG)
Size: Folded: 7x11˝, Flat: 11x19.125˝
Paper: 100 lb Finch Opaque Cover
Printing: Printed 4/4 Offset. 2,000 qty.
Finishing: Diecut/Score/Perf, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.