Asurion Signs Deal with SupplyLogic to Strengthen Marketing Supply Chain
NEW YORK—February 8, 2016—Asurion, the global leader in technology protection services, has signed an exclusive, multi-year agreement with SupplyLogic, a top marketing supply chain optimization company. Under the terms of the agreement, SupplyLogic will optimize Asurion’s procurement processes for marketing print and point-of-sale materials, boosting customer support and channel productivity.
"Our customers look to us to protect and optimize their experience with technology," said Tim Omaggio, senior director, communications, for Asurion. "We must be equally wise in our own use of technology to deliver greater value to our channel partners; by better managing this complexity at a lower cost it lets us focus resources on customer experience, provides marketing agility and the ability to be more strategic in our approach."
This partnership will speed supporting materials to Asurion clients. It also places SupplyLogic subject matter experts directly at the company’s Sterling, Virginia, and Nashville, Tennessee, locations to manage this marketing procurement, delivering process efficiencies and scalability.
"As Asurion’s business continues to grow, we will help them focus outward on dealer support instead of internally," said Kevin Sherlock, SupplyLogic fFounder and CEO. "This lets headquarters think more strategically while sales and marketing focus on the customer. We’ll continue to innovate with Asurion marketing over time to drive even better results. Their strategy and our execution can turn good marketing to great."
SupplyLogic, a privately held firm based in New York and Chicago, manages the execution of corporate marketing strategy across print, promotional and digital channels for several of the world’s leading brands. Founded in 2004, the company’s managed service model has the unique ability to deliver up to 45 percent reduction in costs through a combination of on-site resources, process optimization, strategic sourcing expertise, and automation.