Artisan Colour First in Arizona to Install an HP Indigo 7K Digital Press
Artisan Colour is excited to announce that it has purchased and implemented a new seven-color HP Indigo 7K digital press, adding to its arsenal of technically advanced, color calibrated printing equipment. A source at HP confirms that Artisan’s new press is the first of its kind installed in Arizona.
"We’re so excited to be able to start using the HP Indigo 7K to produce elevated end products that fit a number of high-value niches that most small printers and many large ones can’t fill,” said Doug Bondon, Artisan Colour President and CEO. “We are looking forward to breaking open new opportunities for the company with this technically advanced digital press!”
The HP Indigo 7K digital press prints at a quality that rivals offset presses. It boasts the ability to print PMS spot colors, including white and metallic inks that were previously only available on offset presses – but with all the advantages of digital technology, such as printing personalized data and imagery.
Part of the HP Indigo 7K’s versatility is the ability to individually configure the seven available color units based on the niche markets the shop supports. In addition to the traditional Cyan, Magenta, Yellow, and Black inks, Artisan has chosen to dedicate one ink channel to actual (not emulated) Pantone spot colors. A very small percentage of the market has this capability, which has traditionally made smaller quantity runs more costly on an offset press. Now Artisan clients can get Pantone spot colors for their brand at the reduced cost of a digital press.
The other two specialty ink channels include white ink and silver metallic ink. When the silver metallic ink is blended with CMYK channels, a full spectrum of metallicized colors is instantly available. This presents a more cost-effective option to foil stamping.
Another benefit of the HP Indigo 7K is its “widest media and application versatility,” or the ability to print on thicker paper grades that most digital presses can’t manage, for example folding carton packaging. Packaging grades of paper average 18–24-point caliper thickness and most digital presses can only print on papers 16 point and thinner – the HP Indigo 7K can handle media up to 22 points of thickness.
The HP Indigo 7K also steps up to print on synthetic products that offset presses can’t touch. In some cases, this eliminates the need for silk screen presses while harnessing the photographic quality available on the HP Indigo 7K digital press.
Even with these many features, the HP Indigo 7K leads the pack in responsible printing: it is manufactured using renewable energy and is the first generation of HP Indigo printers to be certified carbon neutral. The advanced digital press also works to reduce wastage by eliminating print media waste, cylinders, and other traditional printing elements.
For Artisan Colour, a primary reason for the press purchase is its growing variable data printing capabilities. With a production speed twice as fast as the HP Indigo 5600 that the 7K replaced, the company increases its capabilities in the small format/marketing collateral space, on bigger jobs, and in specialty markets. Read more about what increased printing capabilities can do for your business here.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.