Ingenious Rolling Iron Cross with Zip Strip: 60-second Fold of the Week (Video)
This week's folding treat is a fabulous idea from down under. Designed by Welcome to the Fold and produced by Platypus Graphics, both of Brisbane, Australia, this compact folded business card makes a great first impression. On the front of the card—in addition to the expected name, title and contact information—is a zip strip that instructs the recipient to "Rip it!" This irresistible engagement strategy leads to a message underneath and a rolling surprise inside.
This small-scale composite format is made of two printed pieces produced on two different kinds of paper and glued together. The contrast of the papers and the unexpected reveal is fun and inspiring, and expresses the personality of the creative firm that it represents. Great folds come in small packages!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.