Anderson Lithograph--All the Right Moves
According to Ed Binder, vice president and director of operations, the ease of operation on the Heidelbergs has brought praise from the sheetfed press operators.
"They have some nice features, such as the remote ink oscillation, which is adjusted from the console, and the zero speed oscillation factor," Binder remarks. "They were big factors in our decision."
Anderson is toying with the idea of expanding to even more than eight-color sheetfed Heidelbergs, according to Mark Tennant, vice president of new business development.
"We have to keep raising the bar," Tennant stresses. "We didn't just want to set up an infrastructure to compete well against standard commercial printing. We're looking for unique equipment that we can employ to differentiate ourselves from general commercial printers.
"Our technology approach dates back to 1974, when we put in our first web press to print high-quality types of annual report work," he adds. "It's been that way all along in terms of creating a market with new types of equipment."
Tennant reports that Anderson Lithograph now boasts two pieces of iron that are unique to the industry. They are eight-color MAN Roland Rotoman in-line single web presses—sans double roll stand—equipped with an in-line spot UV coating device. Installed in early 1999, Anderson Lithograph began startup on its second such model in mid-July. He notes that other printers are just now acquiring their first eight-color in-line web press.
"We work with high-end agencies and designers to do automotive brochures, annual reports and collateral pieces," Tennant states. "What we've done with our eight-color webs is open a market for larger quantity projects, offering the same flexibility of printing units and effects that you previously could only get with an eight-color sheetfed press. Large quantity of impressions becomes much more viable in high-quality, eight-color printing. That market, until we put these presses in, didn't exist. We have created the single web, high quality market. There are other printers with eight-unit web presses configured with double roll stands, but that's more of a standard, publication-type press."