Presstek DI Presses Facilitate Differentiated Services and Development of New Profit Centers for Mail Industry
Expanded Market Adoption of DI Presses Within the Mail Industry Drive New Sales Opportunities for Presstek and its Customers
HUDSON, NH—Sept. 6, 2007—Presstek, Inc. (Nasdaq: PRST), the leading manufacturer and marketer of digital offset printing business solutions, announces that the adoption of print services by the mail industry has created a new market opportunity for the company and presents an increased area of growth for Presstek’s Direct Imaging (DI®) digital offset product line into multiple print and mail facilities in North America.
With increased industry competition and the opportunity for new revenue streams, a variety of direct mail and marketing agencies have started to bring print services in-house to become single source suppliers – enhancing customer satisfaction and loyalty and yielding business growth.
Mail houses are looking for ways to differentiate their services, and this has created a new opportunity for easy-to-use DI presses, which offer high-quality, cost-effective and environmentally friendly offset printing. DI presses are highly automated, reducing both the skill level and the amount of labor required for press operators.
Presstek’s DI presses offer an ideal solution to help the mail industry be more capable, profitable and competitive and to develop new revenue streams. The DI press facilitates versioning, a process where high quality color shells are printed using a DI, and a toner-based device can be used to add personalized data, creating a more compelling piece at the lowest possible cost.
“Presstek is in a strong position to enter into new market segments by delivering superior quality, cost-effective, digital offset printing solutions that are easy to implement and use,” said Todd Chambers, chief marketing officer of Presstek. “Presstek’s DI presses deliver high rates of return and increased efficiency to mail businesses seeking to expand their service offerings and develop new profit centers for their businesses. We are pleased to see the increased adoption of our DI solutions printing by print and mail businesses.”