Ambrose Printing: Meaningful Enough to Print

"We can do shorter runs or one-offs," Ambrose notes. "Every sheet can be different, all variable. That's important when there's retail pricing that can be changing weekly, monthly or quarterly. More retailers are coming over to the idea of changing over their pricing and inventories faster, and especially with seasonal items. Retail is still a growing market."

What will allow Ambrose Printing to take over more market share? Ambrose says the company is stocked with employees who have an abundance of "technology and firepower" under one roof, but are adept at making the complex seem simple. Maintaining profitability will be critical, but Ambrose will be relying on those strong customer relationships to keep his company relevant. Sometimes, that will entail walking away from unprofitable projects, "even though that's not the politically correct thing to say.

"A lot of printers are beating each other up over prices, and that's crazy," he concludes. "If our customers are engaging and talking to us more as a partner, as opposed to talking only about price, then we will be successful." PI