Amazing Pocket Folder Mailer with Inserts - 60-Second Fold of the Week
This week's selection is not only a clever and useful format, but it's also an amazing feat of printing and production. This clever personalized pocket mailer promotion for premium appliance manufacturer, Miele, is sleek and sophisticated, opening to reveal two low profile pockets—each holding a six-page folded insert.
The presentation is great, but the production is even more impressive. Produced entirely inline by immij Victoria, Australia, this format has a fascinating production story. Hint: the inserts were NOT inserted. Trish will take you through all the steps—it's a must-watch!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
