AlphaGraphics Announces Strong Profits, to Hold Vendor Summit
The AlphaGraphics system has helped franchisees communicate the benefits of new digital products to their clients through ongoing training. AlphaGraphics of Idaho Falls owner Lynn Nelson, who converted his independently owned print shop to join AlphaGraphics, said the support of the franchise network has allowed his center to “grow faster than we ever could have on our own.”
Rob Halverson, owner of AlphaGraphics of Chicago North, said the robust marketing services equip his sales team to operate as extensions of clients’ marketing departments. “Right now, we can provide everything from e-commerce solutions to mobile marketing, and we’re excited about the future as the AlphaGraphics brand continues to evolve its marketing expertise,” noted Halverson.
In January 2012, AlphaGraphics was purchased by an affiliate of Blackstreet Capital Partners II, a private equity fund based in Maryland. Since the acquisition, AlphaGraphics has recommitted itself to increasing sales and profitability at the center level, as well as further developing its franchise development efforts.
In other company news, AlphaGraphics will host its first annual Vendor Summit at The Alta Club, Salt Lake City, on Sept. 18, 2012. The inaugural event will provide preferred and potential preferred vendors the opportunity to learn more about the organization and demonstrate their value to the nearly 300-location franchise network.
More than 20 vendors have already registered for the summit, including some of the biggest brands in the industry such as the Xerox Corp., Heidelberg USA and HP.
“A lot of vendors offer top-notch technology combined with great customer service,” said Art Coley, president of AlphaGraphics. “We’re looking to partner with companies that truly understand the challenges and opportunities of working with the AlphaGraphics network and are committed to going above and beyond our expectations. This summit will give us the chance to analyze our options based on these criteria.”
In addition to understanding AlphaGraphics better, attending vendors will be introduced to opportunities that help to solidify relationships with AlphaGraphics in driving business at the center level for the benefit of all parties.
AlphaGraphics Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network, a 41 year-old brand, continues to be at the forefront of the printing franchise industry. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that enable customers to increase their reach.