Alliance Franchise Brands Promotes Mike Dye to Head Franchise Member Support
PLYMOUTH, Mich. — March 6, 2017 — Alliance Franchise Brands LLC, a world leader in marketing, print and graphic communications, has announced the promotion of company and industry veteran Mike Dye to VP of franchise member support in the organization’s Marketing and Print Division. In his new role, Dye’s responsibilities focus on four marketing and print concepts under the Alliance Franchise Brands umbrella: Allegra Marketing – Print – Mail, American Speedy Printing, Insty-Prints and KKP. The parent company also has three sign brands.
A 30-plus year print industry veteran who has spent the majority of his professional career with the franchise organization, Dye now oversees all field operations activities for the family of companies. His responsibilities include leading a team of experts who guide, mentor and coach franchise members from the time they join a franchise brand, through growing their business with efficient operations, and then developing an exit strategy. His processes and systems come from years of successfully implementing proven methods within the company.
“Mike is a fantastic fit for this position. Given his perspective from years of experience, there is nobody I’d rather have working with franchise members as they transition into our network, whether they be conversions from independent printers or as career transitions,” said Kevin Cushing, president of Alliance Franchise Brands Marketing and Print Division. “His know-how is second to none. The understanding he brings to the table of how to launch, grow and build extraordinary value with our franchise brands has been and will be a benefit to our franchise members.”
A core focal point for Dye and his team is consulting with franchise members to carry out strategic business planning that aims to embolden them with setting goals through consistent benchmarking. Likewise, Dye is working alongside the development team at Alliance Franchise Brands to support franchise members as they look to acquire and merge existing businesses into their own to spark growth.
“Alliance Franchise Brands has a clear vision for what it takes to create a culture of success at all levels of our organization, and I’m thrilled to have the opportunity to help implement that vision.” Dye said. “I look forward to empowering franchise members by sharing knowledge, skills and processes that have been proven to build value in businesses and create remarkable staying power.”