Allegra Castleton: A Wide-Open Opportunity
As part of its marketing work for clients, Allegra Castleton has wrapped everything from fleets of box trucks for its corporate cuastomers down to a single car for a local spa owner. "We've done wraps on more than 100 different types of vehicles—we've even wrapped an ice cream freezer," Long notes. They have also found a good market in commercial real estate signage—printing and installing 4x8-ft. Lumicor signs, which they re-wrap when the property is leased or sold.
Recent signage projects have included printing wall graphics on canvas and fabric materials, as well as on acrylics for commercial interiors and lobby renovations. "The Solijet printed beautifully on all the materials we put through it. The color and precision were flawless," he adds.
Allegra Castleton has even developed a niche producing event signage. Companies request banners for tower wraps along with standard directional and informational event signage. The event programs are printed by Allegra Castleton's commercial printing operations. "It's a nice marriage between the two halves of our business," he says.
"There is so much neat opportunity with digital printing. Your creativity is the only thing that holds you back," Long concludes. "Our clients are hungry for the new ideas that we bring." PI