Digital and Offset Printing: Seeking Workflow Oneness
According to Steve Damman, president and CEO, the designation provides assurance to its corporate print buyer and ad agency clients that the printer can uphold their brand integrity across all of their printed collateral. The G7 method also enables QuantumDigital to produce consistent color with less preparation and reduced paper and ink usage, he notes.
So far, printers primarily have been driving the adoption of G7 as a way to differentiate themselves in the marketplace. It’s worth noting that creative companies can themselves be qualified as G7 Masters, enabling them to have a more active role in dictating its use. Ultimately, the measure of any workflow comes down to that one metric—the ability to meet customer demands. PI