Advanced Digital Printing Upgrades to Presstek 52DI-AC
New DI press with in-line aqueous coating expands opportunities for growing firm
HUDSON, NH—March 22, 2010—Presstek, Inc. (NASDAQ: PRST), a leading supplier of digital offset printing solutions to the printing and communications industries, today announced that Brooklyn-based Advanced Digital Printing has enhanced their production capabilities by adding a Presstek 52DI-AC digital offset press to its equipment portfolio. Previously, Advanced Digital Printing was operating two Presstek 52DIs, one of which they upgraded to the 52DI-AC. With its integrated aqueous coater, the 52DI-AC will not only reduce overall cycle time for the creation of high-production-value printed product, but it will also open the door for many new applications and business opportunities for Advanced Digital Printing.
“We are excited to bring this new capability to our customers,” said Elazar Wadler, Chief Information Officer for Advanced Digital Printing. “It will especially bring value to our production of CD and DVD packaging materials. With both a standard Presstek 52DI and the new 52DI-AC, combined with our laser die cutting capability, Advanced Digital Printing brings new capabilities to the production of high quality, cost effective CD/DVD wallets and other items produced on board stock, applications that can only be produced because of the DI press.” In addition, Advanced Digital Printing will be using the Presstek 52DI-AC to produce short-run booklets, postcards and flyers for its customers. “We are also very excited about the opportunity to establish relationships to produce this type of short-run, high quality work for other printers at very competitive trade prices,” added Wadler.
Aqueous coating provides a clear surface that protects the underlying print from dirt, smudges, fingerprints and scratching. Aqueous coating improves the durability of postcards as they go through the mail or are inserted into pockets. It is also applied on brochures, catalog covers, flyers and other visual promotional materials as well as packaging of various types. Gloss, satin or dull finishes can be selected to increase visual appeal and creates eye-catching print media. The Presstek 52DI-AC is capable of either flood or spot coating. When spot aqueous coating is applied, the coated image or text literally pops off the page with a more dramatic finish than varnish.
“We are pleased to be working with Elazar and Advanced Digital Printing as they continue to expand their outstanding product portfolio and innovative customer service,” said Mark Levin, President of the Americas Region of Presstek. “Advanced Digital Printing is a terrific example of a company on the move, making investments in line with emerging customer requirements that enable continued growth despite the economic challenges the industry at large is facing. The company is also able to leverage this press to generate new revenue opportunities both from existing and new customers.”
For more information about the full range of Presstek products, including chemistry-free computer-to-plate solutions, visit www.Presstek.com, or call 603-595-7000 ext: 3435.
Presstek, Inc. is a leading supplier of digital offset printing solutions to the printing and communications industries. Presstek's DI® digital offset solutions bridge the gap between toner and conventional offset printing, enabling printers to cost effectively meet increasing customer demand for high quality, short run color printing with a fast turnaround time while providing improved profit margins. The company's CTP portfolio ranges from two-page to eight-page systems, many of which are fully automated. These systems support Presstek's line of chemistry-free plates as well as Aeon, a no preheat thermal plate which offers run lengths up to one million impressions. Presstek also offers a range of workflow solutions, pressroom supplies, and reliable service. Presstek is well positioned to support print environments of any size on a worldwide basis. For more information visit www.presstek.com, send an e-mail to email@example.com or call +44 20 8745 8000 (Europe) or +1 603 595 7000 (North America).