Advance Details of the Toyo Ink Exhibit
Rather than entering the European market exclusively for our own ends, the Toyo Ink Group is primarily focused on working with the market and providing customers with excellent value. To put it another way, instead of needlessly wasting resources on competition with other companies, we are aiming to actively explore business partnerships that will enable us to build up strategic win-win relationships in areas such as sales, technology and supplementary production.
In the ink jet business too, we are increasing our presence in the European market with every passing year and currently deal with and develop products for around 20 corporate customers across Europe. We regard this as evidence that the Toyo Ink Group name and brand have achieved a certain level of recognition within Europe. We hope to capitalize on drupa2008 to strengthen our business structure as an OEM inkjet ink manufacturer even further.
Our specific short-term and medium-term strategies in the inkjet ink sector are as follows.
1. We aim to become a major player as an OEM inkjet ink manufacturer.
2. We intend to target the future growth area of UV curable inkjet inks.
3. We plan to transfer technical expertise from Japan to Europe and establish an R&D and technical support network crucial to our position as an OEM.
4. We intend to set up a local inkjet ink production network as quickly as possible, harnessing inkjet pigment production capabilities in France, in an effort to establish a position for ourselves as a Europe-based OEM ink manufacturer.