A Quantum Leap--From Foresight to Fortune...a Gamble Pays
Imagine a startup business incorporating the ISO certification process into its digital workflow from day one. Cudahy contends it's better to start sound manufacturing practices from the beginning than to incorporate changes later.
White agrees and says learning is an important part of Quantum's business philosophy. He believes Quantum is a "learning organization" from front-end to back, and he emphasizes that the most valuable lessons involve customer service.
"We maintain a database profile on all customers, with critical information about the type of business they're in, the type of materials they print, their special requirements, points of contact, and so on," says White. "Each time we do work for a customer, new information is added. We're constantly building the database. This results in extremely personalized service and quality products."
Back to the Basics
Quality means doing the job right and not taking any shortcuts, adds Cudahy. Attention to detail and being absolutely thorough are traits the company strives to instill in each employee. This back-to-the- basics philosophy is something Cudahy says permeates through every level of the company, from janitor to sales rep to CEO.
"We've grown our business by producing a quality product and providing value to our customers and the market we serve. Providing value is something we do as a matter of course."
And as a matter of course, a top-quality product will earn customer loyalty as well as industry recognition. Quantum recently received that recognition by winning 19 excellence awards (one in each category) for its entries in the Chicago-area Printing House Craftsmen's competition, including Best of Show, which was the Rolling Stones' Bridges to Babylon concert program.
While Quantum takes satisfaction in winning these awards, the company realizes that, first and foremost, its products must win the respect of customers. That's why, from day one, the company's written goal has been to meet and exceed customer expectations. Quantum believes it accomplishes this through top-notch management, state-of-the-art equipment and dedicated, hardworking employees. The key is having synergy between the three.