Primary Color: Master of Its Own Destiny
"Whether we're printing cards or building wraps, there will always be a consistency in how we service our clients—from the quality level that we provide for the final printed piece, to the overall experience in how we manage the customer relationships," Ron Hirt remarks. "Clients trust us. We're a family-owned company, with three brothers fully engaged in all aspects of the business. The trust factor that we've built over the years propels us and enables our company to expand into different services."
In the final analysis, it's all about remaining competitive, according to Randazzo. Primary Color subscribes to a continuous process improvement initiative based on total quality management, Edwards Deming's 14 management principles and ISO standards.
"We need to continuously drive costs out of the equation," Randazzo says. "We need to be the low-cost provider—not the cheapest—to offer savings to our customers and to protect the margins that we're fighting for."
Naturally, in taking care of clients, Primary Color is taking care of itself in the process. "We have a relentless commitment and passion to satisfy our customers," Randazzo adds. "It's difficult to find a company that has the same breadth of products and services as Primary Color."
The Shanghai plant is proof that Primary Color is going places, he concludes. "We think this is the start of something big." PI