Primary Color: Master of Its Own Destiny
"The new VUTEks were also game changers, offering quality and high-speed production. And the Agfa M-Press offers the convenience of a litho press with automatic feeding and stacking, but with the flexibility of directly printing UV onto corrugate and plastics, up to .39˝ thickness. That makes us really unique in the marketplace."
The display and fabrication department houses a full wood and metal shop to build window and retail displays, plus entire trade show booths, all under one roof. Opened in early 2013, the display and fabrication offering has served the dual purpose sought with any new offering: the ability to sell deeper within existing accounts while also gaining entry into new clientele.
Using a Bigger Toolbox
Herein lies the secret of Primary Color's success: It simply stays in tune with its customer base, understanding their evolving needs, and staying current with technology and investments. Some of the tools they use involve printing, while others are more artistic, mechanical, or come from a marketing perspective. It is difficult to wrap one's head around Primary Color's value proposition, because it cannot be pegged down into a few product and service buckets.
"We are a very creative company when it comes to elevating visibility of products in the printing and marketing worlds," notes Ron Hirt, executive vice president of sales and marketing. "We always integrate with our clients, trying to establish what they're trying to achieve from a marketing perspective and, from a manufacturing and execution perspective, how we can dovetail into what they need.
"We've been able to excite our employees, excite our customers, and stay youthful and exuberant by embracing new technologies and acquiring new pieces of equipment. The enthusiasm is contagious for anyone who comes into contact with us."
Moving forward, Primary Color sees excellent growth opportunities within the retail and restaurant spaces, as well as other corporations with a franchise base. The Shanghai facility's debut is proof that Primary Color is willing to follow its customers wherever their products and services are needed. The printer has taken great care to ensure that the ways and means of production and strict adherence to quality are uniform across the board, which is a comfort to customers in need of brand consistency.