FLM Graphics: Living Large (Format) in NJ
It is the simple pleasures that can make life worthwhile. For the owner of a multi-faceted printing operation, one thing that is sure to bring a smile is finding new customer names on the production schedule.
Certainly, it's not perpetuating a belief that new clients are more important than the incumbents. But there is something refreshing and rejuvenating about bringing in new business. It reaffirms the belief that your company is pushing forward with products and services that speak to the present and future needs of the marketplace. It may be, at the end of the day, just a $2,500 job, but it speaks volumes.
"When I see there are new names on the production schedule, I know that our salespeople are working hard," states Frank L. Misischia, founder and chairman of Fairfield, NJ-based FLM Graphics. But it's not just the sales department putting in hard time; all 70 employees need to be humming in order to ensure FLM Graphics' viability. Nor can the executive staff of a New York Metro printer afford to take long weekends.
"It's not a 9-to-5 job; it's 24/7 these days. I'm attached to my smart phone," explains Frank M. Misischia, president of the FLM Group and son of its founder. "That philosophy has trickled down to the employees. Many of our clients are still working nine, 10, 11 o'clock at night, so we have to be, as well."
FLM Graphics, as is the case with most successful printing companies, is difficult to define these days. Perhaps one can call it a marketing services provider, but both Misischias are quick to point out that the firm is not an agency. Rather, FLM specializes in the implementation and execution of client campaigns. Misischia Jr. points out that if the company did not have everything under one roof, the customer invariably would have to go elsewhere for a given aspect of the job.