2009 Magazine Advertising Totals Show the Effects of the Recession
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Food & Food Products, one of 12 major advertising categories, showed a 21.9% PIB revenue and 9.8% page increase during the fourth quarter of 2009, along with a 1.4% revenue bump for the full year, driven primarily by ads for cooking ingredients, mixes and seasonings. The fourth quarter saw significant contributions from produce, meats, beverages and snacks. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)
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