2005 Market outlook Printers in Full Court Press
PI: What's in it for the printer, since publishers will expect to receive the mailing cost savings?
HELMS: Sacking mail, in general, is more process-intensive. There is some work involved in co-palletization, so printers need to ensure that process costs are covered by the customer.
PI: Is this service applicable to catalog mailings?
HELMS: The postal service has talked a lot about expanding co-pal to the catalog side. While nothing has been formally announced as yet, the expectation is that this option will be extended to catalog mail to gain the same benefits.
There is nothing that would impede catalogers from exploiting this opportunity. Generally speaking, the delivery time for going through the process and getting catalogs to the home will be at least as fast or quicker than the current method of sacking mail.