10 Years, 500 Videos, and 500 T-Shirts with Trish Witkowski
The legendary Trish Witkowski recently celebrated 500 episodes of Fold of the Week, and she joined me on the podcast to talk about how her hugely popular video series came about. As well as discussing her success story, this episode also contains a cautionary tale of quality control, as we talk about how Trish’s T-shirt vendor lost her business after 10 years, and how you can avoid suffering a similar fate.
We also talk about the monumental undertaking by Trish, Structural Graphics and Sappi Paper to make sure the 500th episode was something truly special, and we take it back in time to episode one, looking how the idea was born from frustration that there was no outlet to share the incredible sample collection she was curating.
Push play for tips for printers and designers to create their own ‘how to’s and get creative with video, and for her expert advice for printers on marketing new ideas and technologies to designers.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.