Magazines React to Post Office Cutbacks: ‘The Friday Evening Post’?

The magazine industry, which has already been hurt by advertising declines and the loss of readers, spent Wednesday afternoon reeling from the latest news that they no longer would be able to get magazines delivered on Saturdays.

Magazine publishers were especially surprised at how quickly the new policy is expected to take effect. Postal Service officials plan to stop delivering mail on Saturdays as early as Aug. 5th.

Most magazine publishers try to get issues to readers on Fridays and Saturdays so that they can catch up on magazine reading over the weekend. It appeared from early conversations with magazine