Social Shopper: Is It The Year Of The 'Print Cliff'?
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Brands need to get information about new products and promotions and coupons out there. And they know purchasing FSIs are inefficient. As soon as those dollars can find a good situation, and if they can accomplish the same goals, they are going to flow in that direction. And yes, I think this is the year that this economic reality will hit advertisers. Up until now, they haven’t seen a scalable option. And of course, they want to know how to measure ROI. Advertisers want to be where consumers are, and that’s not newspapers. The eyeballs just aren’t there.
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