PRINTING United Expo: Key Conversations From the ASI Pavilion

By Theresa Hegel

Promotional products, quite literally, got the red carpet treatment at this year’s PRINTING United Expo, held over three days in September at the Las Vegas Convention Center.

2026 marked the inaugural year of the ASI Pavilion, a “show within a show” concept that brought more than 60 suppliers into one concentrated area, along with a robust presence from ASI, which demarcated the pavilion within the rest of the massive trade show with ASI-red carpeting and plenty of directional signage pointing the promo-curious in the right direction.

Suppliers ensconced in the ASI Pavilion said they were happy with the quality of the conversations on the show floor. Aamir Madha, director of sales at Smart Blanks (asi/87811), said the expo “brought out a great crowd.”

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Digital Printing-Production Inkjet - Direct-to-Object

Theresa Hegel Author's page

Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.