New Orleans Sign-Printing Firm Pulls Off Rare Feat

The next time the Super Bowl came to town in 1997, the company, a franchise of a national firm called Signs Now, made thousands of placards guiding people around the event. That spawned a relationship with the lead logistics contractor for the NFL, which hired Signs Now to print directional markers for Super Bowls in other cities.

(The) company became accustomed to shipping its equipment and setting up temporary print shops in each location. With the National Football League championship spectacle back in town next month, Signs Now will notch its 15th Super Bowl…it has been contracted for its 16th