Hagadone Printing Adds New Marketing, New-Media Division

The division, H1, was created for small and midsize businesses that don’t typically use a marketing firm because they often can’t afford one or aren’t sure if they need one, said Hagadone President Clint Schroeder. He said many firms need to upgrade their brand or image, but don’t know where to turn, which is why he decided to expand Hagadone’s services.

“They can’t run out and put an agency on retainer and they’re not interested in complete image refinement from electronic to printed collaterals,” he said. “All they need in some cases are transactional electronic solutions...