Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they care about, in a manner that will resonate.
The latter can sometimes be quite a challenge. Companies can get stuck in what THEY want to talk about versus what potential customers and end-users of their products and services want to hear.
I am way more optimistic this year. The information flow seems to be heading in a more positive direction now that Gen-Xers are taking over the industry. They are more adaptable, proactive, and willing to take risks — with technology, customer communication, and with social media — in a manner I rarely experienced with the Baby Boomers. "
This is the way it’s always been done" has given way to "Try it, let’s see what happens." That is good news for everyone — especially print customers.
Survey Says...
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
