Speakers: Shoshana Burgett, Director of Corporate Strategy and Customer Insights, X-Rite Pantone; Richard Romano, Senior Analyst, RichTextandGraphics
In this webinar, we’ll look at some industry statistics, and discuss some of the “best practices” for using color effectively. We’ll also look at some of the economics of using color, and how that can impact your customers decisions on whether or not to print in color.
Speakers: Joe Maloy, President & COO, Polaris Direct and Lance Martin Director of Sales, MBO
Each type of postpress configuration has its advantages and disadvantages, depending on your product applications and other criteria. This webinar will address what factors to consider when deciding between in-line vs. near-line and off-line setups. You'll hear from an industry expert on what to consider, as well as a real-life experience from a printer who has already gone through the decision and implementation process within his actual production environment.
Speakers: Neil O’Keefe, SVP, CRM & Member Engagement, Data & Marketing Association and Adara Bowen, Director of Marketing, American Marketing Association
Here’s the truth about direct mail: It’s not dying, it’s just changing. Marketers of all sizes are coming to the realization that direct mail delivers. It’s an integral part of the overall marketing mix and is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. According to InfoTrends’ research, consumers are reporting that they still read their mail! Direct mail continues to influence consumer purchasing behavior and a high percentage of consumers even report that they have responded to direct mail in the past three months. Even in the face of so many digital channels, the value proposition of direct mail remains. Join Barb Pellow, Group Director of Keypoint Intelligence/InfoTrends, as she and a panel of market leaders unfold the many reasons why direct mail isn’t dead.