Speakers: Ginger Conlon, Editor-in-Chief, Direct Marketing News
Marketers of all sizes are coming to the realization that direct mail delivers. It is integral to the marketing mix and is an essential part of an omni-channel campaign. It is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. In this webinar, you will hear from an array of marketing executives about the importance of direct mail in the marketing mix.