Where Do NFC Tags Fit in Making Print Interactive
Sponsored by: Canon Solutions America Matthew Bright, Chair, NFC Forum Special Interest Group/Director, Technical Marketing, Kovio Inc.; Jill Krueger, IT Director, Corporate Graphics International; Nate Mullikin, Vice President of Sales and Marketing, Corporate Graphics International
Speakers:
As the number of mobile devices with NFC (near field communication) technology continues to grow, the use of NFC tags in printed marketing campaigns is emerging as a tactic for driving sales, raising brand awareness, and strengthening the value of print in the cross-media world.
NFC is an emerging wireless technology that enables mobile devices to receive radio transmissions from an NFC tag. If a consumer holds their NFC-enabled phone next to printed materials that include an NFC tag, for example a printed ad in a transit shelter or a point of purchase display, additional content will appear instantly on their mobile device. NFC-enabled print offers marketers and print service providers a the ability to enhance the value and power of printed communications in the cross-media mix.
In this webinar you will hear from experts about:
- The role of NFC Tags in the cross-media mix
- How to implement an NFC campaign
- Examples of campaigns where NFC tags combined with print have been effectively deployed
Click here to view this webinar.
- Companies:
- Canon Solutions America
- Places:
- America