Time to Give a DAM! Addressing New Challenges in a Multi-Media World
Sponsored by: ADAM Software
Speakers: Niels Goossen, Prepress Development Manager, Elopak; Bryan Yeager, Senior Research Analyst, InfoTrends; Wim Demeestere, CEO, De Schutter’Neroc
Media dissemination and consumption have gone through an immense transformation in the last decade, and InfoTrends estimates that one-third of ALL business content requires a multimedia approach today. As new channels of business communication emerge, an explosion of digital assets is creating fresh challenges for marketers, agencies, publishers, and printers alike.
Digital Asset Management (DAM) technologies offer a differentiator for printers looking to build value-added applications such as Web-to-Print, remote proofing, and multi-channel brand management. More importantly, DAM provides a centralized repository for using brand assets across more advanced publishing workflows and applications.
In this Printing Impressions webinar, InfoTrends will address the explosive growth in multimedia creation and consumption, discuss strategies and recommendations for digital asset management (DAM), and introduce real-world DAM success stories from printers and agencies.