A perfect storm refers to the simultaneous occurrence of events which, taken individually, would be far less powerful than the resulting of their chance combination. In 2009 the combination of the economy, marketers driven by the delivery of marketing campaigns with clear ROI, a need to reduce print runs and improvements in total cost of ownership for digital print devices has developed into a “perfect storm” for digital printing.
This year, the savvy digital printer has a powerful value proposition for clients. Through effective use of digital technology, service providers can deliver ROI driven marketing campaigns with solid measurement metrics and they can provide zero-inventory printing services. Vendors are delivering on the promise of more affordable color.
This webinar is the first in a free, three-part series, and is designed to discuss how print service providers can affordably benefit from “the perfect storm” through wise investments in digital print and related software solutions.