Selling Digital and VDP Starts With a Prospecting Plan
Sponsored by: Océ - a Canon Company
Speakers: Bill Farquharson, President, Aspire For, Inc.; Kelly Mallozzi, President, Success.In.Print
Having the best Digital/VDP equipment in the market means nothing if your reps can't sell to it. Increasing Digital/VDP sales requires a fundamental approach, one that combines diligence, call quality, creativity, and differentiation. This webinar helps you to create a plan that gets you in the door.
You will learn:
- The 4 biggest components to an effective digital/VDP prospecting plan
- The best first impression: Email? Voice Mail? Drop by?
- Why sending digital/VDP samples is a bad, bad idea
- How often to call/When to give up
- 3 reasons why a digital/VDP customer will choose you (Hint: it ain't price!)