Pushing Custom Communications to the Limit
Sponsored by: CREO Color Servers
Speakers: Ross Seeley, President, Alden Print Management, Inc.; Chris Watson, Managing Director, CM2 Solutions Inc.
Being an effective service provider means delivering effective results to clients. In the current economic climate, companies are looking to better-utilize marketing dollars by investing in more creative, targeted applications that reach an audience most likely to respond to an offer. By offering custom communication services like variable data printing coupled with personalized Websites and e-mail marketing, service providers can develop unique and targeted promotional pieces that reach customers in a meaningful way so that clients get ultimate value out of their marketing spending.
In this Webinar, you'll hear from service providers that have pushed the use of custom communications to a new level creating insightful marketing pieces that garner impressive response rates that keep clients coming back over and over.