PURL Case Study: Cox Cable (2011 InterACT! Virtual Show session)
Speakers: Paul Cady, Director of Digital Solutions, Westland Printers and Tony LaManna, Manager, Agency Services, INDROS Group – Easypurl.com
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
A unique concept and design were used to draw attention to the Rewards Plus program for Cox Cable. The award-winning campaign recorded an astounding 42.3 percent response.
Both a PURL and dimensional mailer were used to get attention, and even a QR code was used to bring the target to a personalized landing page. Emails were also sent as part of the successful integrative campaign.