PURL Case Study: Cox Cable (2011 InterACT! Virtual Show session)
Speakers: Paul Cady, Director of Digital Solutions, Westland Printers and Tony LaManna, Manager, Agency Services, INDROS Group – Easypurl.com
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
A unique concept and design were used to draw attention to the Rewards Plus program for Cox Cable. The award-winning campaign recorded an astounding 42.3 percent response.
Both a PURL and dimensional mailer were used to get attention, and even a QR code was used to bring the target to a personalized landing page. Emails were also sent as part of the successful integrative campaign.
Here’s what attendees can expect to learn:
– What kind of creative and format was used to showcase both the PURL and the QR code
– How campaign timing was used between landing date of mail piece and subsequent emails
– How landing pages were personalized in order to gather contact information
– Surveys were also incorporated into the multiple landing page design
– Back-end measurement and results are revealed to not only to show the outstanding ROI, but the power of reporting