Selling Digital and VDP requires more than just a “Do you need any digital printing today?” approach. It’s the research done prior to picking up the phone that creates a killer opening line.
In this webinar, printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, will teach this skill; likely the most important skill that the Digital/VDP sales rep can have.
You will learn:
- Where to look for info on a prospective client;
- 12 things to look for on a company website;
- How to create a killer opening line or voice mail;
- How to differentiate yourself through pre call research;
- How to know if a prospect buys on price before picking up the phone.
This is the second webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.
Sponsored by: Océ – a Canon Company
Sponsored by: Océ - a Canon Company
Speakers: Bill Farquharson, President, Aspire For, Inc.; Kelly Mallozzi, President, Success.In.Print